Clear Channel International has announced an extension to its partnership with Amscreen that will allow them to deliver digital outdoor displays to 16 new markets across Europe.
The two companies have worked together in the Digital-Out-of-Home market over the past three years in the UK, where DOOH now accounts for half of Out-of-Home advertising revenue. Over 2,500 digital displays have been installed as part of the collaboration.
Clear Channel’s European territories include Belgium, Denmark, Estonia, Finland, France, Ireland, Italy, Latvia, Lithuania, Spain, Sweden, Netherlands, Norway, Poland, Switzerland and the UK.
The next move for the partnership is a double-sided 75″ display that is claimed will “offer Clear Channel International’s business units more efficient deployments across roadside, bus-shelter and outdoor retail environments”.
The new display is standardised at a base-product level, but allows for exterior customisation based on specific local requirements.
