Clear Channel and RBL Win DooH Contract for City of Utrecht

The city of Utrecht in the Netherlands has awarded a contract for the installation of 1,670 analogue and 60 digital out-of-home advertising displays to RBL and Clear Channel.

The contract covers 479 city-light-posters, two-hundred 2m² free-standing advertising display cases and ten 6.5m² digital portrait billboards, to be installed and maintained over a fifteen-year period. Twenty free-standing advertising showcases are situated within the centre of Utrecht, each incorporating a 75″ LED double-sided touch screen. These digital kiosks show a map of the area, current travel information and hotspots, events and activities in the city.

Image: Clear Channel