Cineplex Digital Media (CDM) has announced that it has been selected by McDonald’s franchisee Arcos Dorados, to deploy, maintain and operate a merchandising network of digital menu boards at McDonald’s locations in Argentina, Brazil and Uruguay.
CDM will work alongside Arcos to provide ongoing strategic creative content, consulting services and marketing initiatives to new and existing restaurants in multiple Latin American countries. The network consists of high-resolution digital menu boards that feature content in Portuguese and Spanish and include CDM’s proprietary platform that enables both centralised and location-specific content, promotions and offers.
