BrightSign has announced its players are powering a network of 60 integrated customer service and digital signage screens delivered by the South China House of Technology (SCHOT) to the stores of a global furniture retailer in Tsuen Wan in the Western New Territories of Hong Kong.
Previously, customers at the store had to draw numbered tickets and wait nearby until an agent was ready to see them. The retailer sought to improve customer service by displaying the next customer service number on screens around the relevant department, reinforcing this with voice announcements, so shoppers could continue to browse.
Therefore, customers now request a ticket from a 10” AVNU PF10H1B-CT all-in-one, multi-touch screen, which is attached to a ticket printer. The screen has an embedded BrightSign Built-In digital signage module, which replays the store’s marketing messages when the screens are not being used to issue tickets. The ticket request is routed to the customer service support queue.
When the next agent is available, the customer’s number is displayed on all 46 of the 32” to 50” digital signage screens located around the store — each one driven by a BrightSign HD223 player. At the same time, a voice announcement is played over the audio channel. Content is interrupted during the announcement and resumes once it has been made.