BLU is First With Mediatek Helio X10

Mediatek’s premium new Helio X10 chipset is being used to drive BLU Products’ BLU Pure XL smartphone. It is the first US phone to use the 2GHz, 64-bit octa-core chipset.

The Pure XL is a 4G phone with a 6″ AMOLED display (2560 x 1440), protected by Gorilla Glass 3. Power is managed by CorePilot, Mediatek’s own technology; the second-generation version, CorePilot 2.0, is used in the phone. Mediatek says that it has added new advancements in heterogeneous computing in v2.0, including both CPUs and GPUs.

A 24MP camera, with optical image stabilisation and a sapphire lens is built in to the rear of the device. Featuring a 1/2.3″ sensor, it can autofocus in between 0.08 and 2 seconds. BLU says that its ‘Magic Shot’ technology enables the point of focus to be changed after the picture is taken. Video can be recorded in UltraHD. The front camera is 8MP.

The aluminium chassis holds 64GB of storage and 3GB of RAM, as well as a 3,500mAh battery. Fast-charging boosts battery life to 15% (from 0%) after 10 minutes of charging, and 43% after 30 minutes. A fingerprint sensor is also built into the phone for security.

BLU’s Pure XL runs Android 5.1 and is supplied unlocked, in a dual SIM version. The phone will go on sale exclusively on Amazon on the 29th September, for $350.