Best Buy has significantly increased its selection of XXL TVs (97 inches and larger), recognizing that consumers are increasingly interested in these larger devices as prices have dropped and technology has improved. They have doubled the number of XXL models available and now feature them in 700 stores, plus adding dedicated home theater experts in hundreds of stores. The company is integrating augmented reality (AR) tools in its mobile app to help consumers visualize how XXL TVs will fit into their homes, addressing concerns about size and space.
The cost of XXL TVs has decreased dramatically, with prices falling by half over the past year. Best Buy is leveraging this trend by offering promotions such as discounts on certain models (e.g., apparently you can get a $2,000 97-inch TV). The overall affordability of these models, compared to past years, makes them more appealing to a broader market, particularly during the holiday season.
Best Buy is hoping that as consumers’ upgrade cycles resume post-pandemic, because size is a major driver of TV purchases, the company will see increase traffic and sales in its stores. Best Buy is expecting XXL TVs to be a key “doorbuster” item for Black Friday and beyond.
Best Buy is also offering services like free delivery and installation for screens 97 inches or larger. This service aims to remove potential barriers to purchase, as the logistics of transporting and setting up these massive screens can be daunting. Additionally, My Best Buy Total members benefit from free removal of old TVs.
The broader consumer electronics market has been slow to recover from pandemic-driven disruptions, but Best Buy is positioning XXL TVs as a way to invigorate sales. With the seven-year TV replacement cycle showing signs of picking up again, Best Buy is betting that consumers are ready for substantial upgrades.
