Barco Encourages Miami to Drink Up

Barco helped Anheuser-Busch launch its new ‘Oculto’ beer last month, with a projection mapped onto the entire front façade of the Intercontinental Hotel in Miami. Integrated Visions animated the imagery to create the mapping projection, which featured disassembling blocks, swirling ‘smoke’, a tracking spotlight, revolving letters and a full-length product image. Nine of Barco’s HDF-W26 projectors were used to cover the 93m² area.