According to Bloomberg, Amazon is looking to create an online pay-TV service. The company is said to have contacted broadcasters such as CBS and NBC Universal about channel carriage. Discussions are still in an early stage, but have been ongoing for ‘months’, said sources. Dan Rayburn of Frost & Sullivan noted that Amazon’s acquisition of Elemental Technologies (Amazon to Acquire Elemental Technologies) gives it the platform capabilities required to launch such an online service.