Amazon Gaining on Roku

According to Parks Associates, Roku still leads the US streaming media player market, with a 30% market share last year. However, Amazon is gaining, tying with Google for a 22% market share. Add Apple (20%), and the four top players had a combined 94% market share, up from 86% in 2014. Barbara Kraus of Parks said that 36% of US households now own a streaming media player, compared to 27% in 2014. Parks also said that it estimates that 86 million streaming media players will be sold globally in 2019.