Alticast, S&T and UniSoft to Demo ATSC 3.0 Solution at NAB NYC

Alticast, a provider of end-to-end media solutions, Strategy & Technology (S&T), an independent developer of interactive TV technologies, and UniSoft, a software company specialising in broadcast provisioning, monitoring and testing, will demonstrate how their combined technologies can enable broadcasters and content delivery networks to exploit the benefits and monetisation potential of the ATSC 3.0 TV broadcast standard.

The demonstration will take place at UniSoft’s booth at the NAB NYC 2018 trade show, which is being held at the Jacob Javits Convention Center in New York City on October 17th and 18th.

Alticast’s cloud-based solution is designed to enable a seamless user experience for content consumption on various devices in the home with ATSC 3.0 broadcast streams. The company says the demonstration will show how the integrated ecosystem delivers a personalised, data-driven user experience with multi-DRM capabilities.

The solution can deliver ATSC 3.0 content from the primary receiver to multiple devices seamlessly and efficiently, with low latency, Alticast said, adding that the integrated data analytics platform, Argus, enables a real-time adaptive user experience, as well as personalised content recommendations, no matter where the content is coming from or what device is being used to consume it.

In addition, the demonstration at NAB NYC will demonstrate a navigation experience said to improve the search and discovery of relevant content for the viewers