Melbourne’s Tullamarine Airport has introduced a new digital feature that’s sure to catch the attention of international travelers. Ooh!media has unveiled a 66-meter-long full-motion digital walkway, stretching from floor to ceiling, and it’s designed to engage 100% of international arrivals. This installation is as long as an Airbus A350 and stands 2.25 meters high. which makes for a lot of display area.
Positioned just before the Duty-Free area, the digital wall will feature advertising from major brands. The setup is designed to make an impact, especially with visitors attending major events in the city like the Australian Open and the F1 Grand Prix.
According to Paul Sigaloff, Chief Revenue and Growth Officer at Ooh!media, this new platform offers brands “a unique opportunity to connect with audiences at scale.” With its prominent position and large-scale format, it’s clear this is more than just another billboard; it’s a step forward in airport advertising. It seems as if immersive environments with large format displays are gaining traction and, whether they continue to attract attention over the long term, right now, people seem to enjoy the experience.
