An interactive digital advertising campaign for Volkswagen’s new gesture control features has been implemented on the streets of Australia.
Four motion-sensing infotainment kiosks have been installed at select bus stops in New South Wales, Queensland, Victoria and South Australia.
Passengers interacting with the kiosks can play a motion-control game, using hand gestures to control a virtual recreation of the Volkswagen dashboard.
The screens also display images and information relating to Volkswagen’s latest range of vehicles featuring its gesture control system.
A key feature of the new Discovery with added value was presented on adshelp advertising areas in Sydney and Melbourne. Like the SUV, the advertising areas were equipped with seven USB charging points. Thus, passers-by could directly charge their mobile phones directly at the advertising area – with a direct view of the campaign motif.
