ADI and Supponor Win at 2017 Football Business Awards

By Andrew Fenn
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Virtual Hybrid digiBOARD, a collaboration between ADI and Supponor has won Best Use of Technology at the 2017 Football Business Awards. The technology enables virtual replacement of LED perimeter advertising during live sport broadcasts, so that brands can target their advertising based on several criteria, including geographical location or viewing platform.

Virtual Hybrid digiBOARD was also named Sports Technology of the Year at the 2017 Sports Business Awards.