Absen Strikes First-Ever Deal with Chinese Football Association


Absen has announced that it will be the first official LED colour display supplier of the Chinese Football Association Super League (CSL).

The CSL, organised by the Chinese Football Association, represents Mainland China’s highest tier of professional football. The league features the country’s top sixteen domestic football clubs, who each play every other club through the nine-month season which starts in early Spring and continues to the winter months.

Absen will supply a total of sixteen Absen A97 perimetral LED display solutions for a minimum of 240 games each season.

The sponsorship cooperation agreement between the two entities states that in the four-year period covering January 1st, 2017 to December 31st, 2020, Absen will supply LED colour display hardware equipment, software and supporting services to the football league and in return will enjoy sponsorship and tournament stadium rights.

The A97 panel is the latest sports facility solutions from Absen. This IP65/IP54 rated unit is hosted in aluminium housing. Measuring 128cm wide by 96cm high, with a depth of 16.3cm, the panel features a pixel pitch of 10mm across a display surface of 320 x 320 pixels. The bright 5,500-nit screen has horizontal viewing angle of 160 degrees and offers 125 degrees on the vertical plan.

Absen was chosen over another domestic supplier to be the Official LED Display Supplier of CSL. The Chinese Football Association awarded the sponsorship contract to Absen based on the company’s financial stability and commitment to securing the supply over the four-year period.

Chengyuan Ma, president of CSL, remarked that through the professional equipment and service from Absen, the company will help CSL promote its brand as well as create more advertising value.

Hansen Ding, Absen’s general manager, stated, “We are very pleased to be appointed as the first ever LED colour display sponsor for the Chinese Super League. It is a great honour for the company to be involved in this extremely dynamic league which gains international visibility year after year. This deal further strengthens the company’s superior position in the supply of high quality displays for arenas and stadia.

“The CSL is an important championship for football fans across China and it is a great pleasure for Absen to be able to enhance the viewing experience of the fans who attend the football matches of our top division domestic teams. They will never be disappointed with the quality of images on the screens supplied by Absen.”

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