The Great Western Link is Ocean Outdoor’s new display site in the UK, linking Bristol and Bath. With a landscape configuration on the A4320 road (leading to the A4 to Bath), the site is formed of two double-sided LED displays, each measuring 12.8m x 3.36m. The screens have a 10mm pixel pitch. They can reach 6,000 cd/m² of brightness, but do not operate at this level all the time; brightness dynamically changes throughout the day.
