Lenovo says it will establish a dedicated mobile phone company in China to sell its devices online. The new company, which will not carry the Lenovo brand or name, will become operational on 1st April 2015 and is being set up to help Lenovo attack the fast growing consumer mobile device market in China. Lenovo said that the new business will focus not only on devices, but also on software and application development and close customer engagement, areas where competitors such as Xiaomi have been particularly strong. Chen Xudong, currently president of Lenovo