What They Say
LG Electronics has undertaken its annual operational review and made some changes in its organisation, including replacing the head of the Home Appliance & Air Solutions Company, Dan Song, who is retiring after four years, and will be run by Lyu Jae-cheol going forward.
There is a New Display Lab established to focus on the acceleration of development of microLED technology and a new iLab for start-up applications. North America will get a new Innovation Center to discover and promoted new businesses. LG’s Chief Strategy Office will also set up a new Business Incubation Center to adopt new ideas and help transform them into business opportunities.
There will be a new Customer eXperience (CX) lab that will report to the CEO and include aspects of the Advanced Design lab.
What We Think
Both Samsung and LG typically go through this kind of process at this time of year so it’s routine. The most interesting point is that the firm is clear that it wants to boost MicroLED development, but that is understandable. LG has relatively few ‘natural’ advantages in attacking the LED market so has to try harder if it wants to succeed and survive. The firm has announced what it calls a microLED TV, but this is a 0.9mm CoB modular set with 1,200cd/m² of output, so we would classify it as small pitch LED, not microLED. (BR)
