Tamedia has signed a takeover agreement with the Goldbach Group in Switzerland. The company pre-registered a public purchase offer for Goldbach at CHF 35.50 ($38) per share. Together, Tamedia and Goldbach want to expand their position in the Swiss advertising market and drive their foreign business. Goldbach will continue to act as an independent company in the market.
With more than 50 media and digital platforms, Tamedia claims to reach a large proportion of the Swiss population in a targeted manner and believe it is well positioned in all language regions. Based on their unique reach, Tamedia and Goldbach want to develop new technologies and forms of advertising for their customers. In addition, the external advertising business is to be promoted in cooperation with Neo Advertising AG, in which Tamedia also holds a majority stake.
