Roku, Inc. (Nasdaq: ROKU) announced that Funai Electric has joined the Roku TV™ licensing program. Funai Electric will leverage the Roku TV platform to build and deliver smart TVs under the Philips brand that run the Roku® OS. Philips Roku TV models are expected to be available in the U.S. this year.
“We are excited to work with Roku to deliver an exceptional streaming service on our Philips branded TVs,” said Peter Swinkels, GM, Product Planning at Funai Electric. “The Philips brand is a well-known and trusted brand in the U.S. that delivers best-in-class performance TVs. By using the Roku operating system to power Philips branded TVs, our customers will enjoy a simple-to-use interface that offers excellent streaming entertainment and discovery features for smart TVs today. We look forward to delivering new Philips Roku TVs later this year.”
“Philips is a great brand that is widely recognized by consumers,” said Chas Smith, general manager of Roku OEM. “Combined with Roku’s operating system, we can deliver a smart TV that offers value, simplicity, and entertainment.”
Building Cost Effective Smart TVs That Consumers Love
The Roku TV licensing program offers partners an easy, efficient, and cost-effective way to build smart TVs that consumers love to use. Roku provides a low-cost hardware reference design so TV brands can offer a best-in-class smart TV solution at competitive price points. The Roku operating system provides consumers with access to an ever-growing library of content as well as regular, automatic updates so they can be sure they have the latest and greatest features.
