The pay-TV revenues increased by $32 billion for 138 countries, between 2010 and 2016 to reach $202 billion. However, only $1.23 billion was added in 2016, according to research carried out by Digital TV Research.
In other regions, Asia Pacific region added $10.21 billion between 2010 and 2016, which was a rise of 42% to $34.38 billion. Latin America rose by 78% to $18.44 billion. Sub-Saharan Africa more than doubled its total to $4.20 billion.
The US had the highest percentage with 49.5% global pay-TV revenues in 2016, which is a fall from 54.5% in 2010. The US was followed by China, the UK, Japan and Canada. Between them, these five countries accounted for two-thirds of global pay-TV revenues in 2016. Half of the $32 billion extra revenues generated between 2010 and 2016 came from the US, which provided $7 billion, China, which provided $4 billion, Brazil, which provided $3 billion and India, which provided $2 billion.
Revenues declined in nine countries, mainly due to subscribers converting to programme bundles, which are less lucrative for pay-TV. Pay-TV revenues more than doubled in 59 countries between 2010 and 2016.
Global pay-tv revenues reach $202 billion
