Elonex has installed a DOOH advertising screen in Manchester’s city centre at the National Football Museum. It has been displaying advertisements from the Royal Bank of Scotland, We Want Any Car and Falken Tyres, along with promoting of the upcoming Pele Art, Life, Football exhibition at the National Football Museum.
The large-format digital 48-sheet screen uses Elonex P8 HD LED technology and carries a mix of promotional messages from the National Football Museum and digital advertising from brands targeting an annual footfall of over 85 million. Elonex will be responsible for advertising sales on the new screen.
The new screen will be visible at the northern gateway to Manchester city centre where Cathedral Gardens, the Corn Exchange, Chethams School of Music, the Printworks and Arndale Manchester are located.
Elonex is currently carrying out a major roll-out of new large-format outdoor digital screens across the UK. This major rollout has already seen, on average, one new screen installed every week so far in 2017, and a similar frequency is set to continue throughout the rest of this year. Elonex now operate over 1200 digital screens in the UK.
Pele Art Life Football exhibition at the National Football Museum on Elonex LED display
Analyst Comment
Elonex is a very long established UK (30 years) company that started as a PC clone maker. At the end of 2016, Elonex Digital Network claimed to have 1201 large-format LED Screens located at 96 different locations, and 9,292 displays at UK Sports Stadiums playing host to football, rugby union and cricket. (BR)
