Ströer Debuts First Programmatic Advertising

Ströer and media group VivaKi have launched Germany’s first programmatic DOOH campaign. It will run on around 100 digital screens in Hamburg until the end of June. VivaKi’s AODSync tool was tied to Ströer’s network, enabling different adverts to be played depending on context. For instance, the time of day and weather affect the content that is played.