At CES 2025, BOE doubled its space from last year, and used it to present over 60 technologies and products, focusing on automotive displays, smart cockpit solutions, and IoT applications under its HERO Initiative (Healthiness, Entertainment, Relaxation, and Office). The exhibition featured a 31.6″ Spliced Slidable Display using f-OLED technology, capable of transitioning between four display states across sizes ranging from 17.6 inches to 31.6 inches. BOE also introduced a Foldable+Curvable Flexible Automotive Display, including a 15.05″ electric foldable display with a 3mm bend radius and a 17″ curved breathing central display.
BOE’s smart cockpit included an intelligent steering wheel equipped with under-screen ultrasonic fingerprint recognition and an ECG&HOD system for real-time heart rate and electrocardiogram detection. A 44.8″ panoramic head-up display, featuring 9K resolution, a MiniLED backlight system with 2,850 zones, 7,000-nit peak brightness, and a self-developed distortion correction algorithm, was also exhibited. The display integrates oxide technology and an 8K+ system for windshield projection.
BOE unveiled three new in-car displays at CES 2025:
— Arthur Shen (@ArthurShen) January 8, 2025
❶ Curved central control screen
❷ Stretchable screen
❸ Foldable screen#ces2025 #BOE pic.twitter.com/hhZy7LgCpf
The UB Cell Smart Display, using ADS Pro LCD technology, offers a 3,000:1 contrast ratio, 0.7% reflectivity, 95% BT2020 color gamut coverage, and includes sensors for ambient light and temperature detection with AI-assisted adjustments. The α-MLED-powered 31.5″ 4K AM MiniLED monitor features 4,608 light-emitting diodes, 1,152 zones, a contrast ratio exceeding one million, 1,000-nit brightness, 144Hz refresh rate, and 99% DCI-P3 color gamut coverage.
BOE’s IoT demonstrations included the 30.9″ 12MC Diagnostic Display for medical imaging, the Smart Whiteboard C100 for remote collaboration with cascaded microphones, a panoramic camera, and a portable printer, and the New π Multimedia Charging Pile featuring a 250KW split flexible charging system with dual EV compatibility. The charging pile also integrates a 55″ outdoor display, a 10.1″ touchscreen, and a 44.8″ panoramic head-up display with privacy-focused features. Gaming technologies included a glasses-free 3D PC Handheld Game Console with an 11″ 2.5K 120Hz display and eye-tracking for seamless transitions between 2D and 3D visuals.
