Samsung Display and Dolby Laboratories announced a strategic partnership aimed at streamlining the integration of high-end display technology in vehicles. The collaboration will enable automakers to more easily implement Samsung’s OLED displays with Dolby Vision HDR capabilities in their vehicles.
Under the partnership, Samsung Display will provide automotive manufacturers with OLED displays that come pre-tuned for Dolby Vision, significantly reducing the evaluation and implementation time typically required for such integrations.
The partnership comes as vehicles increasingly serve as entertainment spaces, not just transportation. “Cars have shifted from solely being a means of transportation to also being an environment where passengers can experience high-quality immersive entertainment,” said Andreas Ehret, Senior Director of Automotive Business at Dolby Laboratories.
Samsung Display plans to showcase this new vehicle entertainment experience at CES 2025 in January.
