Apple’s Going to Non-Innovate Until it Hurts

What Display Daily thinks: If you live in the axis of Samsung Display and LG Display, whatever Apple does, is going to do, or has done, is part of an ongoing dance to profitability or decline. For everyone else, it’s all a storm in a teacup, albeit a multi-trillion dollar teacup.

Apple is non-innovating and just doing product roadmaps by committee. That’s the way it looks. It won’t fail and it won’t matter, but it will have repercussions if the display industry keeps looking to Apple for leadership.

It’s not there. When it comes to smartphones there are plenty of other innovators out there, and I have a feeling that more AI functionality will start to eat away at Apple’s software lead. Who needs the iOS interface and user experience when you can use AI as your UI. Yes, it is a dystopia.

That’s why the Chinese AMOLED display makers are sucking up the market share from everyone else, they have homegrown innovation and no Apple contract seems to be a plus for growth.

And, just to make sure the point sinks in, there is also a growing movement among young smartphone users to move away from getting sucked into their smartphones. That means “the boring phone.”

It may be that the least desirable feature of future phones is a bigger screen.

Leak of Apple iPhone 16 Makes Display Manufacturer’s Happy-Cry

I don’t know why I am writing this except to state the obvious, there is no worse an idea than this. By this, I mean the post below that has the smartphone bloggers all a Twitter about the possible leak of iPhone 16 specs.

Apple doesn’t need bigger phones. But, you know, maybe the plan is to just make more money by selling to the same customers, charging them a lot more than other phone makers, and raking in the profits.