What Display Daily thinks: This is really a world beating move on Samsung’s part. The aftermarket for displays is an immense opportunity, and with smartphone repairs having such an extensive footprint among US consumers, in particular, it’s really possible to think of the Right to Repair as a great opportunity to create a new sales channel.
There’s a reason why Samsung is suing BOE for patent infringement; Samsung has to stop anyone else from encroaching on its territory here because the opportunity could be huge.
There are added benefits for Samsung because it is protecting its brand and creating valuable customer relationships. The company does sell the end product so, it is not just about the displays, but those screens are going to be the things that break quickest and need the fastest replacement.
Samsung Designates 50 Flagship Repair Locations in Partnership With uBreakiFix
uBreakiFix is an authorized repair provider for Samsung smartphones, Galaxy Watch series, Galaxy Buds models, Samsung PCs, Chromebooks, and foldable screen protectors. The expansion includes designating 50 existing uBreakiFix stores as flagship Samsung repair locations by the end of 2023. These flagship stores have access to specialized equipment, parts inventory, and Samsung training to provide same-day repair services for Samsung flagship devices.
Samsung provides a robust care network in the U.S. with nearly 10,000 Samsung Mobile certified technicians and various repair options, including walk-in, mail-in, and “We Come to You” services. The flagship stores are selected based on Samsung repair metrics and location within major metropolitan areas for maximum outreach. The collaboration between Samsung and uBreakiFix also introduces a “We Come to You” service, with 400+ vans available nationwide. uBreakiFix’s flagship Samsung repair locations will offer repairs for various devices, regardless of make or model. The stores will feature increased Samsung branding, including a recycling drop box for small electronics, making e-waste recycling more accessible. In 2023 alone, these stores have collected 49,000 pounds of e-waste.
