Apple may have delayed the launch of its M2 Pro and M2 Max products because of a slowdown in sales but it doesn’t seem to be shying away from the fight at this early point in the year. This is the end of the line year for Intel-based Macs, and we can probably expect Apple to start pushing new unit sales a bit more aggressively this year as it can probably weather the volume drops but maintain profits with its own silicon.
Shipments of the Apple MacBook will likely drop 40-50% sequentially in the first quarter of 2023, according to sources in the supply chain for the notebook series.
DigiTimes
The new MacBook Pro models are available to order today and will begin shipping on January 24. They will be in Apple Stores and Authorized Resellers starting Tuesday, January 24. The 14-inch MacBook Pro with M2 Pro starts at $1,999 , and $1,849 for education; and the 16-inch MacBook Pro with M2 Pro starts at $2,499, and $2,299 for education. As a MacBook Pro user I can probably say with some authority that these laptops are recession-proof.
M2 Pro: Next-Generation Performance for Pro Workflows
Apple
Built using a second-generation 5-nanometer process technology, M2 Pro consists of 40 billion transistors — nearly 20 percent more than M1 Pro, and double the amount in M2. It features 200GB/s of unified memory bandwidth — twice that of M2 — and up to 32GB of low-latency unified memory. The next-generation 10- or 12-core CPU consists of up to eight high-performance cores and four high-efficiency cores, resulting in multithreaded CPU performance that is up to 20 percent faster than the 10-core CPU in M1 Pro. Apps like Adobe Photoshop run heavy workloads faster than ever, and compiling in Xcode is up to 2.5x faster than on the fastest Intel-based MacBook Pro.
The GPU in M2 Pro can be configured with up to 19 cores — three more than the GPU in M1 Pro — and includes a larger L2 cache. Graphics speeds are up to 30 percent faster than that of M1 Pro, resulting in huge increases in image processing performance and enabling console-quality gaming.
M2 Max: The World’s Most Powerful and Efficient Chip for a Pro Laptop
With 67 billion transistors — 10 billion more than M1 Max and more than 3x that of M2 — M2 Max pushes the performance and capabilities of Apple silicon even further. Its 400GB/s of unified memory bandwidth is twice that of M2 Pro, 4x that of M2, and supports up to 96GB of fast unified memory. So massive files open instantaneously, and working across multiple pro apps is incredibly quick and fluid.
M2 Max features the same next-generation 12-core CPU as M2 Pro. The GPU is even more powerful with up to 38 cores, and is paired with a larger L2 cache. Graphics speeds climb up to 30 percent faster than M1 Max. Along with 96GB of memory, the new MacBook Pro with M2 Max can tackle graphics-intensive projects that competing systems can’t even run.2 From powering visual effects, to training machine learning models, to stitching together gigapixel images, MacBook Pro with M2 Max brings incredible performance whether plugged in or running on battery power. M2 Max is the world’s most powerful and efficient chip for a pro laptop.
