JCDecaux has announced plans for a massive rollout of large-format displays across London. The London Digital Network (LDN) will consist of 1,000 84″ screens in bus shelters across the capital’s busiest retail zones. The rollout will begin on the 1st January 2016 and will include a big installation in Oxford St, one of London’s busiest shopping streets.
The company said that London is a flagship for its digital roll-out and that digital would represent 50% of its business in the capital by 2017.
Analyst Comment
We have asked JCDecaux who will be manufacturing these displays, but have not had a response yet. (TA)
