JCDecaux has not renewed its membership with the UK’s Outdoor Media Centre, the industry trade body for outdoor media owners. The company will continue to work with the OMC on initiatives such as audience measurement platform Route. Naran Patel, CEO of Primesight and OMC chairman, said, “[W]e are sad and surprised that they have decided to leave the OMC as the industry is poised for significant growth as result of the investment in digital screens… The door will always remain open for them to return”.
