3M Survey Indicates 90% of Americans Still Seek Better Display Quality in Electronic Devices

Ninety percent of Americans surveyed have come to expect significant technology upgrades when purchasing next-generation LCD electronic devices, such as mobile phones, notebook PCs, tablets and LCD TVs, according to a recent survey commissioned by 3M.

Specifically, the company’s survey sheds light on the latest electronic tech trends that will impact consumers’ daily life in 2015 and beyond.

“LCD technology is still evolving,” says 3M Color Expert Dave Lamb, Ph.D. “The 3M team continues to improve the viewing experience for consumers, and our technologies and innovations bring ideas into existence every day, opening the door to new possibilities that we are just starting to explore.”

Color Quality Continues to Improve

Sixty-two percent (62%) of device owners say they’re wishing for better color quality on their display devices. They’re looking for improvements like more realistic (29%) and bolder colors (18%), richer darks (14%) and more varied colors (13%). It’s not a shocking request considering the color quality of current LCDs pales in comparison to that available in televisions 50 years ago. The good news is that the color of tomorrow is closer than ever: LCDs that includes the 3M Quantum Dot Enhancement Film (QDEF™ as developed with Nanosys Quantum Dots) guarantee a vibrant visual experience with saturated, true-to-life colors. LCDs using QDEF are able to achieve a very wide color gamut, making this the closest technology to achieving Rec. 2020 for ultra-high-definition television today. 3M QDEF technology also allows for lighter displays that are noticeably more energy efficient than standard LCD displays, consuming less energy and offering longer battery run-time.

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