In case you missed it last week, the 3D @ Home Consortium (www.3dathome.org) signed a memorandum of understanding with the Korea-based 3D Fusion Industry Consortium (3DFIC) to "facilitate the development of global standards that will lead to the successful commercialization of 3-D home-entertainment products and content, including HDTVs, set-top boxes, optical disc players, movies, games and television programs." The statement also said the two groups will share research and information to encourage the development and validation of device test and measurement procedures, and principles and guidelines for interoperability.
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Beyond fostering the development of home CE devices the joint collaboration will also work towards developing 3D content creation standards and content authoring processes. Rick Dean, chairman of the 3D @ Home Consortium said "Both the 3D @ Home Consortium and 3DFIC share a common goal of ensuring 3D is successfully introduced and embraced by content creation community and consumers around the globe."
And the global scope referred to by Dean is not just US and Korea as the US signing event in Washington DC comes on the heels of the much larger "Shenzhen 3D Declaration" where four Asian 3D organizations (including Korea’s 3DFIC) signed an agreement to collaborate on R&D at the 2009 China International 3D World Forum in April.
The outcome of this event was agreement among the Asian parties to jointly host the International 3D Fair 2009 at Ilsan, South Korea, in October 2009 under the banner of the "World 3D Consortium" sans any US participation. (Now we know how Japan feels when we call our baseball championship "The World Series."
On the 3D standards side, committee’s are already forming within the 3D World Forum. For example, we recently reported in Insight Media’s Large Display Report that both Kopin HK (Hong Kong; www.kopin.com) and Shenzhen Estar Displaytech (Shenzhen, China; www.estar.cn) formed the first working group under the Technology and Standard Professional Committee to develop 3D eyewear displays. According to Insight Media analyst Arthur Berman, "Other working groups under consideration include: 3D Display Measurement Standards, 3D Video Coding Standards and Human Factor and Healthy Guidelines for 3D Content."
For its part, the 3D @ Home Consortium and Korea’s 3DFIC plan to establish joint workshops and exhibitions at industry conferences and other venues. They will also co-develop educational resources for consumers and industry professionals to keep abreast about developments in home 3D technology.
Insight Media President and 3D @ Home co-founder and board member, Chris Chinnock, had a chance to escort the high-level Korean delegation around the InfoComm show floor to look at 3D advancements. This followed the official signing ceremony in Washington DC, which was part of a Presidential state visit.
We see this trend in 3D industry collaboration key to developing the global standards and a necessary part of the maturing process. Think of this as one more sign that 3D technology is indeed coming of age. - Steve Sechrist